SMUGGLER

Little Black Book: A playful, behind-the-scenes dive into the making of Randy Krallman’s Telstra sci-fi campaign starring Steve Buscemi. The spot transforms cybersecurity into an intergalactic workplace drama, blending retro-futuristic design, dry humor, and a cinematic mix of practical and visual effects. With nods to Kubrick and classic space operas, the production balances high-concept world-building with sharp comedic timing.

The Guardian: A House of Dynamite is a terrifyingly precise nuclear endgame thriller built on an 18‑minute countdown that’s replayed from multiple standpoints. Tightly structured and driven by intense ensemble performances, the film balances emotional control with flashes of high-stakes drama as world leaders face the unthinkable.

Creative Review: Simon Davis and Jason Sondock, the directing duo behind rubberband., have developed a distinct visual language that blends bold storytelling with a genre-bending style. Their work with iconic brands and musicians, coupled with a passion for shooting on film, has made them key players in the creative world. Their journey began in New York, where they were inspired by the vibrant energy of the city and the artists they worked with, including A$AP Mob.

The Financial Times: “Sing Street” is a joyful, music-driven escape that channels the energy and defiance of 1980s youth through an exuberant production and irresistible cast. The live performances and original songs capture the era’s spirit and emotional power, and the show beautifully executes the transformative and expressive force that music can be.

Mission Magazine: C Prinz, the visionary movement director behind Charli XCX’s Brat tour and Doechii’s unforgettable Grammy performance, opens up about her creative process and journey of overcoming struggles to shape powerful, boundary-pushing performances. In conversation with Juno Kelly, Prinz discusses how she channels raw energy and bold artistic choices to redefine cultural expression.

The Guardian: C Prinz led creative direction for Doechii’s debut headline performance at Glastonbury, crafting one of the weekend’s standout sets. Framed as her “School of Hip-Hop,” it was theatrical, flirtatious, and physically electric: a commanding display of control, pacing, and presence that spotlighted both Doechii’s star power and Prinz’s bold creative vision. The Guardian described it as “pure power… so relentless and airtight that all the crowd can do is hold on and hope for dear life to be carried along.”

Variety: SMUGGLER Entertainment’s Hitler and the Nazis: Evil on Trial was awarded an Emmy for Outstanding Lighting Direction by the Documentary Emmys.

Shots: Lucy Forbes, director of acclaimed series Eric and In My Skin, sat down with Tim Cumming to explore her distinctive approach to commercial storytelling. She dives deep into her Waitrose spot Sweet Suspicion, which cleverly reimagines the Christmas ad as a witty whodunnit, and her Cannes Gold Lion-winning Libresse film Never Just a Period, which challenges traditional portrayals of menstruation and womanhood. With a keen sense of story, tone, and cultural relevance, Forbes brings both purpose and playfulness to everything she directs.

SMUGGLER was named the most awarded production company at the 2025 AICP Awards for the third consecutive year. Co-Founder and CEO Patrick Milling-Smith served as this year’s AICP Chair and delivered a heartfelt speech expressing his deep honor and appreciation for the work being celebrated. Ivan Zachariáš took home the Advertising Excellence award for Apple’s “Flock”, one of the night’s top honors, alongside wins in Animation, Concept, and Direction. This year’s recognition reflects a dynamic slate of work from SMUGGLER directors including Lucy Forbes, Henry-Alex Rubin, Aoife McArdle, C Prinz, Pantera, and Rune Milton.