SMUGGLER - Inside Montefiore’s Magical Holiday Ad About a Boy’s Epic Flight of Imagination

Inside Montefiore’s Magical Holiday Ad About a Boy’s Epic Flight of Imagination

November 28, 2023

Ad Age: “Montefiore Einstein’s 2023 holiday ad, from agency Alto and director Tom Hooper, deftly frames medical advancement as a portal to childhood wonder—through the story of a boy with cerebral palsy whose use of eye tracking technology unlocks a world of imagination.”

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